We’re going through changes

Brief
While the mall was being renovated to revive its appeal amongst discerning shoppers they needed to create a vibrant backdrop to cover the white hoardings.

Lowdown
Eschewing the typical Coming soon blandness we looked to create shop hoardings that were visually stunning while telling a story of transformation giving shoppers a taste of the great things to come.

Deliverables
Mall branding, offline advertising.