Don’t be a chancer

Brief
Encourage people to be safe by highlighting the benefits of having a liquor licence.

Lowdown
Not having a liquor licence in Dubai is a big risk if you are a resident and like a tipple. We developed a campaign highlighting the dangers in a visually interesting way and threw a bit of clever copy into the mix! The executions shown here used sporting analogies to get around the ban on advertising alcohol in the UAE.

Deliverables
Campaign theme, advertising. POS, collaterals, event branding, social media activation platform.