Be rewarded

Brief
Bring Air Miles’ core proposition alive – turn everyday shopping into fantastic rewards in the context of Make it Rewarding.

Lowdown
Great branding and advertising is observational and having witnessed at first hand the transformation of grocery shopping at Spinneys using a HSBC credit card into an iPhone the seeds of a great idea were sown. The idea extended to rewarding business cards and shopping mall activations with a magician turning lemons into iPhones. With membership and engagement on the up, Air Miles is busy planning for regional domination!

Deliverables
Brand discovery, logo refresh, brand book, style guidelines, advertising, partner POS, magazine.