When children imagine, magical things happen

Brief
To launch Al Jalila Children’s Specialty Hospital, the first hospital in the region dedicated to treating children. This specially designed hospital is a wonderful gift from Sheikh Mohammed bin Rashid Al Maktoum to the children and parents living in the UAE and wider Arab world.

Lowdown
Hospitals can be scary places but great care has been taken to create an environment which is less intimidating and where children can feel at home. This together with the tagline ‘A place where I can be a child’ gave us the inspiration to create a parent friendly opening campaign showing children using their imaginations to transform what can be frightening into something fun and exciting.

Deliverables
Campaign Theme. Advertising (print, outdoor, radio, online).