It’s time to #CelebrateU

Brief
To promote U By Emaar benefits to members and raise awareness about the program

Lowdown
At U By Emaar, the world revolves around rewarding loyal members. Through offering unique rewards that celebrate individual needs and desires U By Emaar experiences extend long after a members stay, meal or activity has ended. We repositioned the brand and highlighted to members how they can maximise earning points and claiming more rewards.

Deliverables
Branding, guidelines, a wide range of collaterals, seasonal campaigns, online and offline advertising.