The black tie event of the year

Brief
Support the regional HQ and 18 dealers through a broad scope of on and offline marketing activities to promote the Harley open house.

Lowdown
Rather than go the standard bearded men on big bikes route we grabbed attention by going leftfield and contrasting the traditional leather clad biker with a black tie occasion.

Deliverables
Print, radio and banner ads, collaterals and direct mail invitations.