The finest wines and premium spirits

Brief
To capitalize on Dubai’s rapid growth as an international hub attracting travelers from all four corners of the globe MMI created a new retail concept in duty free to meet the needs of people looking for premium wines including first growths and spirits.

Lowdown
Starting with the branding we helped develop the whole concept through to launch together with the shop design and fit out teams. From the logo to the website, merchandising and POS everything was tastefully done to complement the quality of the amazing products that are sold through the shop.

Deliverables
Branding, website, EDMs, promotions, POS