British healthcare excellence

Brief
Highlight Moorfields Eye Hospital truly impressive heritage and excellence.

Lowdown
We focused on British standards and precision through establishing the connection with iconic landmarks while taking advantage of tactical opportunities as and when they arose (e.g. England being robbed by a visually challenged at the 2010 World Cup). The website has been central to increasing patient visits with traffic to the site increasing 40% year on year since 2008.

Deliverables
Brand guidelines, website, online and offline advertising, collaterals.