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Brief
Take an industrial product and turn it into a something meaningful for all stakeholders from employees to customers and the wider community by creating a brand identity and language.

Lowdown
A clear business strategy gave the foundation for us to conceive a robust and meaningful brand strategy. Humanising big industrial businesses is crucial to gaining traction amongst the stakeholders, from high net worth investors to Joe Public. Beyond Discovery and Design, ATOM is supporting the business transformation, activating top down and ground up initiatives to create alignment within their vast teams.

Deliverables
Brand discovery, brand book, style guidelines, advertising, employee engagement materials.