Taking responsibility

Brief
Discover Desert Island’s essence and translate its values into a visual language that speaks of their culture, pride and refinement across multiple touchpoints.

Lowdown
Desert Islands is a life-long legacy, a genuine commitment to core values and for ATOM an honour to help nurture, protect, and develop. This unique set of islands evokes deep emotional connections amongst its people. ATOM guided the brand to take its first steps in a new language, direction and orientation around a set of core values and brand purpose, channeling its decision making process through a single doorway. It’s a brand that takes responsibility for its past, present and future legacies. And it’s a place our team loves visiting.

Deliverables
Brand discovery, brand book, style guidelines, advertising, signage, interior design, collaterals.